What is Scotland is Now?

Scotland is Now is a campaign to harness the collective talent, skills, and investment of the public sector and beyond, between key partners of VisitScotland, Scottish Development International (the international arm of Scottish Enterprise), the Scottish Government and Universities Scotland.

It’s about working smarter and capitalising on networks and new technology through genuine collaboration, sharing the story of Scotland through the people that benefit from living, working, studying, visiting and investing here.

We’ll be using a single platform to reach audiences – Scotland.org – with the longer-term aim of transforming Scotland’s place in the world. We’re doing that by building brand awareness, recall, and engagement which will grow the number of visitors, foreign direct investors and students and therefore shape our economy.

Launch our Toolkit to learn more about Scotland Is Now.

Explore the toolkit