Scotland voted most beautiful country in the world

4 Sep 2017

Scotland is officially the Most Beautiful Country in the World, according to renowned travel publication, Rough Guide. Rough Guide is the bible for the world’s travellers and is hugely respected around the world. It is a remarkable achievement, though not surprising, that Scotland has received this impressive accolade from their readers.

Scotland has a seriously impressive array of  things for everyone to do, whether you live here, or are just visiting. We boast vibrant towns and cities, award winning food and drink, some of the world’s finest scenery, incredible ancient monuments and  beautiful historic attractions.

Every year we welcome millions of visitors to Scotland and give them countless exciting, one of a kind experiences. Whether this is tracing your Scottish ancestry, revelling in the world’s largest arts festival, bagging any of our 283 Munro mountains, or simply sitting back and taking in all the glorious scenery from the Highland hills to the Borderland rivers.

Scotland serves as a truly unique backdrop for holidays and short breaks, with its dramatic landscapes and seascapes; in fact, we know that 50% of our visitors come to Scotland for the wonderful scenery and landscape.

The warm welcome visitors receive is also a huge asset. Scotland’s hotels and B&Bs, restaurants and cafes, tour guides and public transport staff all undoubtedly played a massive role in this award. Our tourism sector is of vital importance to the Scottish economy. Around 217,000 people work in tourism related sectors with the sector worth around £6.6 billion.

We are so happy to have received this amazing award, one that really showcases the sheer beauty of Scotland. Whether you have visited many times in the past, or are still planning your first visit, this award highlights that an unforgettable time awaits everyone….so what are you waiting for?

For more information on Scotland, including more suggestions of stunning landscapes and beautiful views: