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Scottish social network KILTR booms following Scotland Week launch
The team behind KILTR, the social network aimed at everyone with an interest in Scotland, is celebrating the site’s best-ever day for sign-ups, following an international launch event in New York City during Scotland Week 2012.
Founded in Glasgow, Scotland, in 2009, KILTR brings together people of Scottish descent living outside Scotland (the Scottish diaspora), Scots still currently residing in Scotland and people still who just share an affection for, or a connection to, Scotland.
KILTR’s CEO Brian Hughes comments, “Until now, we’ve typically seen around 50 new sign-ups to the KILTR network on an average day. After news of our New York launch was announced (and shared by hundreds of individuals online) on Thursday we had more than 450 new members sign-up in a single day.
“It’s a great endorsement of our decision to stage our international launch in New York and take part in Scotland Week. Our intention was to raise awareness of KILTR globally and push the network on to the next stage of its evolution. From the level of sign-ups we’re seeing so far, it looks like our strategy has been a great success.”
KILTR now has in excess of 25,000 individuals and organisations from all across the world as part of its community. KILTR’s creators hope that the Scottish network will be the first of many interconnected affinity networks to be built on their technology platform, ‘diaspora networks’.