LA gets a taste of Scotland at the world premiere of Brave
Featuring the voices of Craig Ferguson, Billy Connolly, Robbie Coltrane, Kevin McKidd and Kelly Macdonald, the movie opened this year’s Los Angeles Film Festival. The film is expected to bring a boost of £140 million to the Scottish economy.
The premiere has brought together Disney-Pixar and VisitScotland in a unique collaboration between the film giant and Scotland‘s tourism agency to showcase Scotland across the world.
Mr Salmond said, "This is a fantastic film, it’s great fun and a terrific showcase for Scotland across the world. It features an incredibly talented cast – many of them Scots themselves.
"Millions of people are going to see Brave and they’re going to see for themselves an animated vision of our beautiful country.
"To make the most of that, VisitScotland is launching its biggest ever worldwide tourism campaign and the Scottish economy can look forward to a boost of around £140 million.
"I know how impressed people are with Scotland after seeing Brave and we have the chance to reap some of the benefits of that after people see this beautiful film."