Disney/Pixar link up with VisitScotland a tourism ‘first’
VisitScotland's £7m campaign will be its biggest yet and the first time that Disney has linked up with a country's tourism organisation on such a scale.
Set in the Scottish Highlands, Brave is to be released in August 2012.
It has characters voiced by Billy Connolly and Kelly Macdonald and a song by Gaelic singer Julie Fowlis.
Formerly called The Bear and the Bow, the film follows Merida, an impetuous girl who defies an age-old custom and inadvertently unleashes chaos, forcing her to discover the meaning of true bravery before it is too late.
The film's makers visited Scotland as part of their research for the story.
Director Mark Andrews told the latest edition of Empire film magazine that he was a Scottish history "buff".