Thursday 7th July 2011
Whisky tourists 'worth £30m' to Scottish industry
BBC News
Whisky distilleries and visitor centres add £30m to the Scottish tourism industry each year, according to research for distillers.
The findings published by the Scotch Whisky Association (SWA) said there were 1.3 million visits to 52 premises.
The research, by 4-consulting, said direct spending amounted to £37m, including £20m of added value.
There were 460 direct employees, and the number of jobs resulting from the whisky tourism industry rose to 640.