Sunday 7th November 2010
Chinese boost for Scotch whisky industry
BBC News
The Scotch whisky industry is set for a multi-million pound boost after securing greater legal protection for the brand in China.
UK Business Secretary Vince Cable is to sign an agreement with Chinese officials which will recognise the brand as whisky produced in Scotland.
It means Scotch whisky on sale in China can only be sold according to UK rules.
The UK government estimates the deal could increase sales by tens of millions of pounds a year.