Eleven Scottish bands, DJs and producers will showcase as part of the annual South By South West (SXSW) music festival in March 2012.
This latest crop of Scottish music hopefuls will be following in the footsteps of likes of Franz Ferdinand, Frightened Rabbit, Camera Obscura, Rachel Sermanni and Admiral Fallow and will be looking to the annual Austin music jamboree to provide them with the platform to take their music and careers to US and international success.
SXSW is the world’s biggest festival-come-industry-frenzy and most important event for new music with 16,500 industry delegates seeing close to 2,000 bands over five days and jostling to do business with the best of them.
Showcasing Scottish music
‘Showcasing Scotland’ is the name of the overall Scottish presence at the event and this year for the first time it will be coordinated by the Scottish Music Industry Association working alongside DF Concerts & PCL Presents and BBC Scotland’s Vic Galloway. The Scottish Music Industry Association have taken on this coordinating role from Creative Scotland making the trade mission industry-led. They are also administering the investment for the bands and artists on Creative Scotland’s behalf.
Scottish artists showcasing at South by South West
French Wives are an indie/pop band from Glasgow.
Also known as Hudson Mo or HudMo (Ross Birchard) is an electronic music producer/DJ from Glasgow, affiliated with the LuckyMe collective. He is signed to Warp Records and released his debut album on Warp, called Butter in October 2009. He attributes his production style to an early involvement in turntablism.
Jackmaster is an award winning DJ from Glasgow, wining the title of DJ Magazine’s Breakthrough DJ of 2010 award.
Django Django are a four piece art-pop group from Edinburgh.
Tango in the Attic are a lo-fi, garage, pop band from Glenrothes in Fife. They released their debut album 'Bank Place Locomotive Society' in 2010 which achieved global success, featuring prominently in the American CMJ music charts.
The Twilight Sad are and indie rock band from Kilsyth, North Lanarkshire. The three piece band are signed to Fat Cat Records and have released three studio albums and toured across Europe and the USA.
Three Blind Wolves are a four piece band from Glasgow that play country rock.
Twin Atlantic are a four piece alternative rock band from Glasgow, signed to Red Bull Records.
The Xcerts are a three piece distorted pop band that formed in Aberdeen. The band relocated to Brighton, England in 2006 and have release two studio albums. The Xcerts are the first Scottish band to ever work with Mike Sapone, an American record producer.
Woodenbox are a six piece horn heavy experimental folk band who aim to please an audience of eclectic music listeners.
We Were Promised Jet Packs are a three piece band that formed in Edinburgh whilst at high school. The four piece indie rock band are signed to Fat Cat Records. Their debut album ‘These Four Walls was release in 2009 and reached number 27 in the US Billboard Heatseekers chart. We Were Promised Jetpacks have also had their music featured in the CW network’s successful series ‘One Tree Hill’ and in the 2011 comedy ‘Hall Pass’ with Owen Wilson.
There will be a number of representatives of Scottish music companies attending the event to advance their own businesses. International digital music distributor EmuBands will be attending with support from Scottish Development International, and will be seeking new international business for their company. Edinburgh-based management company Rawk Music, who represent bands such as Capitals and Meursault will be attending to build their own contacts, knowledge and skills as artist managers and also to get a better understanding of how to successfully showcase a band or artist.
“Scotland’s presence at SXSW is one that grows year-on-year and one that is very highly regarded by delegates at the event,” said Stuart Thomas, the SMIA’s Operations Manager.
“The overall Scottish presence offers less well-know bands a great platform from which to operate at SXSW. It is great to see bands like We Were Promised Jetpacks who opened our showcase in 2009 or The Twilight Sad, who first played in 2007, have now developed to become headline acts. The continued importance of SXSW to Scottish artists is illustrated by bands like Admiral Fallow, who just had their music used in a Superbowl advert, or artists like Rachel Sermanni who toured extensively across Europe last year and played shows as far afield as India, after both having highly successful trips to SXSW in 2011.”
Caroline Parkinson, Director of Creative Development, Creative Scotland: “Austin in March is a superb platform for Scotland’s bands, particularly now, during the Year of Creative Scotland. As well as the chance to showcase their work to a crowd of interested promoters, bookers, radio DJs or other executives, bands can learn a lot about where they want the next stage of their career to go. It’s an excellent opportunity and, with the backing of the Scottish Music Industry Association, Creative Scotland expects that many acts will take their careers to the next level.’
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