Stephen Carter OBE, Award-winning Hotelier and MD of De Vere deluxe
"I've created luxury hotels on both sides of the Atlantic and Americans have incredibly high standards when it comes to hospitality. Fortunately, Scotland can deliver. We have everything to offer our visitors and business tourists from the glorious landscapes and fine food and drink produce to the rich array of festivals and cultural events – not to mention our golf courses! The big Tartan Day event does us proud. It does a great job by showcasing what we have to offer and it inspires more Americans to visit. Our job in the hotel industry is then so much easier – we can focus on the Welcome."
